Brand Guidelines

The Company Hub is where you define your brand identity. This information helps the AI create content that's consistent with your brand across all platforms and campaigns.

Accessing Company Hub

1. Click Company Hub in the main navigation
2. View and edit your brand settings
3. Changes apply to all future content

Company Overview

Basic Information

Set up your company fundamentals:

Field	Description	Example
Company Name	Your official business name	"Acme Corporation"
Website URL	Main website address	"https://acme.com"
Description	Brief company description	"Leading provider of innovative solutions..."
Industry	Your business sector	"Technology", "Healthcare", "Retail"

Product and Market

Define what you sell and to whom:

Field	Description	Example
Primary Product/Service	Main offering	"Cloud security software"
Primary Customer Type	Target market	"B2B enterprise", "B2C consumers"
Price Positioning	Market tier	"Premium", "Mid-market", "Budget"

Competitive Landscape

Field	Description	Example
Top Competitors	Main competitors	"Company A, Company B"
Key Differentiators	What sets you apart	"Best-in-class support, fastest deployment"

tip

The more detail you provide, the better the AI can tailor content to your unique position in the market.

Visual Identity

Brand Colors

Define your color palette:

Color Type	Usage	Example
Primary Color	Main brand color, headers, CTAs	#1E90FF (blue)
Secondary Color	Accents, backgrounds	#32CD32 (green)
Accent Color	Highlights, emphasis	#FFD700 (gold)

Setting Colors

1. Click the color picker for each type
2. Enter hex code or select visually
3. Preview the color combination
4. Save changes

Color Best Practices

• Use your official brand hex codes
• Ensure sufficient contrast
• Test colors on different backgrounds
• Consider accessibility

Typography

Specify your brand fonts:

Font Type	Usage	Examples
Heading Font	Titles, headers	Montserrat, Oswald
Body Font	Paragraphs, content	Open Sans, Roboto

note

Font specifications are used for guidance. Actual social media posts use platform default fonts, but AI considers font style in tone decisions.

Voice Guidelines

Tone of Voice

Select the tone that matches your brand:

Tone	Description	Best For
Professional	Formal, authoritative	B2B, finance, legal
Friendly	Warm, approachable	Consumer brands, services
Casual	Relaxed, conversational	Lifestyle, entertainment
Inspirational	Motivating, uplifting	Fitness, self-improvement
Humorous	Light-hearted, witty	Entertainment, youth brands
Authoritative	Expert, confident	Education, consulting

Content Dos

Add guidelines for what content SHOULD include:

Examples:

• "Always include a clear call-to-action"
• "Use first-person plural (we, our)"
• "Include relevant statistics when available"
• "Reference customer success stories"
• "Use active voice"

Adding Dos

1. Click Add Do
2. Enter the guideline
3. Click the checkmark to save
4. Repeat for additional guidelines

Content Don'ts

Add guidelines for what content should AVOID:

Examples:

• "Don't use jargon without explanation"
• "Avoid negative comparisons to competitors"
• "Don't make unverifiable claims"
• "Never use all caps for emphasis"
• "Avoid overly technical language"

Adding Don'ts

1. Click Add Don't
2. Enter the guideline
3. Click the checkmark to save
4. Repeat for additional guidelines

Voice Examples

Provide example content that exemplifies your brand voice:

Good example:

"We're excited to introduce our newest feature that helps you save 3 hours every week. Here's how it works..."

What to avoid:

"BUY NOW!!! Best product EVER!!! You won't believe the results!!!"

Applying Brand Guidelines

To New Campaigns

Brand guidelines are automatically applied when you create campaigns:

1. AI reads your guidelines
2. Content is generated matching your tone
3. Colors and style inform visuals
4. Dos and don'ts shape content decisions

To Existing Campaigns

For campaigns created before guideline changes:

• New content follows updated guidelines
• Existing content is not retroactively changed
• Regenerate content to apply new guidelines

Campaign Overrides

You can customize guidelines per campaign:

1. In campaign creation Phase 3
2. Modify tone, dos, or don'ts
3. Campaign-specific settings take precedence
4. Original guidelines remain unchanged

Best Practices

Be Specific

Instead of:

"Be professional"

Try:

"Use formal language, avoid contractions, address the reader as 'you' and your company as 'we'"

Be Consistent

• Use the same terminology everywhere
• Align with your website and other marketing
• Review guidelines quarterly

Think About Platforms

Different platforms may need different approaches:

Platform	Consider
LinkedIn	More professional tone
Instagram	More visual, casual
Twitter/X	Concise, engaging
TikTok	Trendy, authentic

note

The AI adapts to each platform while respecting your overall brand voice.

Update Regularly

Review and update guidelines:

• When brand positioning changes
• After major product launches
• Following company rebranding
• When entering new markets

Troubleshooting

Content Doesn't Match Brand

1. Review your guidelines for clarity
2. Add more specific dos/don'ts
3. Provide example content
4. Check campaign-specific overrides

Tone Too Formal/Casual

1. Adjust the tone selector
2. Add specific dos/don'ts about language
3. Provide example phrases

Guidelines Not Applied

1. Verify guidelines are saved
2. Check if campaign has overrides
3. Regenerate content after changes

Related Topics

• Blog Topics - Set up content categories
• Creating Campaigns - Apply guidelines to campaigns
• AI Assistant - Ask for help with brand voice