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Blog Topics

Blog topics help organize your content strategy by defining the categories and themes the AI should focus on when generating content.

What Are Blog Topics?​

Blog topics are content categories that:

  • Guide AI content generation
  • Organize your content calendar
  • Ensure coverage of important themes
  • Maintain content variety

Examples:

  • Product Updates
  • Industry News
  • How-To Guides
  • Customer Stories
  • Company Culture
  • Thought Leadership

Accessing Blog Topics​

  1. Navigate to Company Hub
  2. Find the Blog Topics card
  3. View existing topics or add new ones

Creating Topics​

Adding a New Topic​

  1. Click Create Topic or Add Topic
  2. Enter the topic name
  3. Optionally add a description
  4. Click Save

Topic Fields​

FieldRequiredDescription
NameYesShort, descriptive title
DescriptionNoExplanation of what this topic covers
CategoryNoParent category for organization

Naming Best Practices​

Good topic names:

  • "Product Updates" - Clear, specific
  • "Industry Trends" - Broad but defined
  • "How-To Tutorials" - Indicates content type
  • "Customer Success Stories" - Specific focus

Avoid:

  • "Stuff" - Too vague
  • "Important Things to Know About Our Products and Services" - Too long
  • "Misc" - Not actionable

Managing Topics​

Viewing Topics​

The blog topics card shows:

  • Topic name
  • Number of related posts (if any)
  • Creation date
  • Actions (edit, delete)

Editing Topics​

  1. Click on a topic
  2. Modify the name or description
  3. Click Save
note

Changing a topic name doesn't affect existing content tagged with that topic.

Deleting Topics​

  1. Find the topic to remove
  2. Click Delete
  3. Confirm the action
warning

Deleting a topic removes it from future content suggestions but doesn't delete existing content.

Organizing Topics​

Tips for effective topic organization:

  1. Group by theme - Related topics together
  2. Limit quantity - 5-10 topics is usually sufficient
  3. Balance coverage - Mix educational, promotional, and engaging content
  4. Review regularly - Archive unused topics

Topic Categories​

For larger content strategies, organize topics into categories:

CategoryExample Topics
ProductUpdates, Features, Tutorials
IndustryNews, Trends, Research
CustomerStories, Testimonials, Case Studies
CompanyCulture, Team, Behind-the-Scenes
EducationHow-Tos, Tips, Best Practices

Using Topics in Campaigns​

Content Generation​

When AI generates content for campaigns:

  1. Topics guide subject matter
  2. AI distributes content across topics
  3. Ensures variety and coverage
  4. Avoids over-focusing on one area

Topic Selection​

During campaign creation:

  • Topics from Company Hub are available
  • Select which topics to include
  • Exclude topics not relevant to campaign

Content Balance​

AI aims to balance content across selected topics:

  • Distributes posts evenly
  • Adjusts based on topic importance
  • Considers recent content to avoid repetition

Best Practices​

Start Simple​

Begin with 3-5 core topics:

  1. Product/Service - What you sell
  2. Industry/Market - Your space
  3. Customer Value - Benefits and outcomes
  4. Company/Culture - Who you are
  5. Education/Resources - Helpful content

Align with Goals​

Topics should support business objectives:

GoalRelevant Topics
Lead GenerationProduct features, comparisons, trials
Brand AwarenessIndustry trends, thought leadership
Customer RetentionTips, tutorials, updates
RecruitmentCulture, team, careers

Review Performance​

Periodically assess topics:

  • Which topics get most engagement?
  • Are any topics underperforming?
  • Missing topics that should be added?
  • Topics that are no longer relevant?

Seasonal Topics​

Consider adding temporary topics for:

  • Holiday campaigns
  • Product launches
  • Industry events
  • Seasonal promotions

Topic Ideas by Industry​

Technology/SaaS​

  • Product Updates
  • Engineering Blog
  • Customer Success
  • Industry Analysis
  • Security & Privacy
  • Integration Guides

E-commerce/Retail​

  • New Arrivals
  • Style Guides
  • Behind the Brand
  • Customer Spotlights
  • Seasonal Collections
  • Shopping Tips

Professional Services​

  • Industry Insights
  • Case Studies
  • Team Expertise
  • Client Success
  • Regulatory Updates
  • Best Practices

Healthcare​

  • Health Tips
  • Research News
  • Patient Stories
  • Provider Insights
  • Wellness Resources
  • Community Events

Finance​

  • Market Updates
  • Financial Tips
  • Regulatory News
  • Product Education
  • Security Awareness
  • Economic Insights

Troubleshooting​

Content Not Using Topics​

  1. Verify topics are created in Company Hub
  2. Check campaign settings include topics
  3. Ensure topics are relevant to campaign goal

Unbalanced Topic Coverage​

  1. Review topic relevance to campaign
  2. Adjust topic selection
  3. Add more variety to topics

Topics Not Appearing​

  1. Refresh the page
  2. Verify topics are saved
  3. Check workspace selection

Permissions​

Who Can Create Topics​

Depending on your workspace settings:

  • Admins - Full create/edit/delete access
  • Standard users - May have view-only access

Cross-Workspace Topics​

Topics are workspace-specific:

  • Each workspace has its own topics
  • Topics don't transfer between workspaces
  • Recreate topics in new workspaces as needed