Campaign Overview
Learn how campaigns work in 3L3C and how to create effective marketing strategies.
What is a Campaign?​
A campaign in 3L3C is a coordinated marketing effort across one or more channels designed to achieve a specific business objective. Each campaign includes:
- Strategy Calendar: Scheduled content timeline
- Content Assets: AI-generated copy, visuals, and videos
- Budget Allocation: Spend distribution across channels
- Performance Tracking: Real-time analytics and insights
Campaign Types​
Launch Campaigns​
Introduce new products, features, or services:
- Multi-channel announcements
- Product education content
- Customer testimonials
- Early adopter incentives
Lead Generation​
Capture potential customer information:
- Gated content offers
- Webinar registrations
- Free trial signups
- Newsletter subscriptions
Promotional Campaigns​
Drive sales with time-limited offers:
- Seasonal sales (Black Friday, Holiday)
- Flash sales and discounts
- Bundle offers
- Limited-time features
Retention Campaigns​
Keep existing customers engaged:
- Feature updates
- Educational content
- Customer success stories
- Re-engagement campaigns
RSS-Powered Campaigns​
Automatically generate content from industry news:
- Monitor RSS feeds for relevant content
- Add your brand's perspective
- Maintain thought leadership
- Stay current with minimal effort
Campaign Workflow​
1. Brief & Configuration​
Define your campaign parameters:
- Objective: What you want to achieve
- Target Audience: Who should see your content
- Budget: Total spend and daily limits
- Timeline: Start date and duration
- Channels: Where to publish
2. AI Generation​
3L3C automatically creates:
- Strategy calendar with posting schedule
- On-brand copy for each platform
- Visuals (images and 15s videos)
- UTM parameters for tracking
- Ad variations for testing
3. Review & Approval​
Quality control before launch:
- Review all generated content
- Request rewrites or explore variants
- Edit text, images, or videos
- Approve individual items or bulk approve
- Set publishing preferences
4. Publishing​
Go live with your campaign:
- Draft Mode: Nothing publishes without approval
- Approval Required: Designated approvers sign off
- Auto-Publish: Content goes live automatically
5. Optimization​
Continuous improvement:
- Monitor performance metrics
- A/B test different creatives
- Reallocate budget to best performers
- Adjust targeting based on results
Campaign Settings​
Budget Controls​
- Total Budget: Maximum spend for entire campaign
- Daily Budget: Daily spending limit
- Channel Allocation: Budget per platform
- Stop-Loss Rules: Auto-pause if performance drops
Approval Workflows​
Control how content gets published:
- Draft-Only: Nothing publishes without explicit approval
- Require Approvals: Designated approvers review before publishing
- Auto-Publish: Content publishes within your defined rules
- Multi-Stage: Sequential approval chains for complex requirements
- Role-Based: Different permissions for team members
Learn more: Approval Workflows Documentation
Scheduling Options​
- Immediate: Publish as soon as approved
- Scheduled: Set specific dates and times
- Smart Timing: AI determines optimal posting times
- Evergreen: Continuous publishing with no end date
Best Practices​
Campaign Duration​
- Short-term (1-2 weeks): Promotions, events, launches
- Medium-term (1-3 months): Lead gen, awareness
- Long-term (3+ months): Brand building, retention
Content Frequency​
Balance visibility with audience fatigue:
- High Frequency: 2-3 posts/day for launches
- Medium Frequency: 1 post/day for ongoing campaigns
- Low Frequency: 3-5 posts/week for evergreen content
Budget Allocation​
Distribute budget based on channel performance:
- Start with equal distribution
- Shift budget to top performers after 1 week
- Reserve 20% for experimentation
- Monitor CPA/CAC across channels