Terms of Service

1) Who we are and how to contact us

These Terms of Service (“Terms”) govern access to and use of the websites, apps, APIs, and services provided by ELEC FLEET TECHNOLOGIES SRL, a company incorporated in Romania, registered with the Romanian Trade Registry under no. J2020010598405, having its registered office at Sector 1, Str. CĂPRIORILOR, Nr. 5B, Et. 1, Ap. 12, BUCUREȘTI, VAT ID RO42971823 (“3L3C,” “we,” “us,” or “our”).

Contact: legal@3l3c.ai.

By creating an account, using our Services, or clicking “I agree,” you accept these Terms. If you use the Services on behalf of an entity, you represent that you have authority to bind that entity; “you” and “Customer” refer to that entity.

2) Our Services

3L3C provides an autonomous/assisted AI marketing platform that can plan, create, schedule, publish, and optimize cross-channel campaigns and related assets (text, images, video) and integrate with third-party platforms (e.g., social networks, ad networks, analytics) (collectively, the “Services”). We may add, change, or remove features from time to time.

3) Eligibility

You must be at least 18 years old and legally capable of entering a binding contract. You may not use the Services if (a) you are barred by applicable law, (b) you are on any sanctions or restricted-party list, or (c) we have previously suspended or terminated your account.

4) Accounts and security

You are responsible for your account, credentials, and all activity under it, including by users you invite (“Authorized Users”). You must maintain the security of your login details and promptly notify us of any suspected compromise. We may require multi-factor authentication.

5) Plans, credits, pricing, and payments

6) Your content; outputs; IP

7) Data protection and privacy

We process Account Data (e.g., contact, billing, usage) as an independent controller to operate our business, as described in our Privacy Policy. For processing Customer Content that includes personal data, we act as a processor on your behalf and will make a Data Processing Addendum (DPA) available upon request.

Model training. We do not use Customer Content to train our foundation models except (i) if you opt-in via product settings or contract, or (ii) to the extent we use aggregated/de-identified telemetry to improve reliability, safety, and performance. We do not attempt to re-identify de-identified data.

You must obtain and maintain all necessary consents and notices for our processing of personal data through the Services.

8) Third-party platforms and integrations

The Services may integrate with platforms such as social networks, ad networks, analytics, or SSO providers (“Third-Party Services”). You authorize us to connect and act on your behalf within the scopes you grant (e.g., publish content, manage ads, read analytics). Third-Party Services are governed by their own terms. We are not responsible for their actions, downtime, or changes. You remain responsible for your spend, compliance with platform policies, and any required disclosures (e.g., political ads, influencer marketing).

9) Publishing, budgets, and automation

If you enable auto-publish or connect ad accounts, you instruct the Services to create, schedule, modify, or publish content and campaigns under your accounts and budgets.

Controls. You can set approvals, caps, and guardrails.

Your responsibility. You are responsible for reviewing and approving campaigns and for all charges from Third-Party Services.

No guarantee. Performance features (e.g., A/B or bandit testing, budget reallocation) are optimization tools only and do not guarantee results.

When you enable auto-publish or ad automations, you instruct us to act on your behalf; you remain solely responsible for the content published and its compliance.

10) Acceptable Use Policy (AUP)

You will not, and will not allow others to:

• violate laws or rights of others, including IP, privacy, publicity, consumer protection, or platform policies;
• submit or generate illegal, harmful, deceptive, misleading, defamatory, obscene, harassing, hateful, or discriminatory content;
• upload or process special categories of personal data or highly sensitive data (e.g., health, biometric, financial account numbers, government IDs) unless expressly agreed in writing;
• attempt to extract source code or model weights; decompile, reverse engineer, or train competing models using our Outputs (except as permitted by mandatory law);
• circumvent technical limits, rate limits, or access controls;
• probe, scan, or test the vulnerability of any system or network;
• use the Services for spamming, malware, or to create or disseminate content intended for deception (e.g., deepfakes presented as real without required disclosures);
• resell, sublicense, or provide the Services to third parties except as allowed under an agency or reseller agreement with us;
• misrepresent that Outputs are human-created where disclosures are required by law or platform policy;

AI misuse. Presenting Outputs as human-created where disclosure is legally or platform-required, or deploying Outputs intended to deceive, manipulate, or impersonate others without required disclosures, is prohibited.

We may suspend or terminate accounts for AUP violations.

11) Service availability; support; changes

We aim for high availability but do not guarantee uninterrupted service. We may perform maintenance, impose reasonable usage caps, or modify/discontinue features with notice where practicable. For paid plans, material adverse changes will be notified in advance for the next term.

12) Warranties and disclaimers

To the maximum extent permitted by law:

The Services and all Outputs are provided “AS IS” and “AS AVAILABLE.”

We do not warrant that Outputs are accurate, complete, error-free, or fit for any particular purpose; that publication will achieve specific outcomes; or that third-party platforms will accept or keep your content/campaigns.

You are responsible for human review of Outputs and for ensuring compliance (legal, regulatory, industry, and platform-specific).

Without limiting the foregoing, we disclaim responsibility and liability for any Outputs and for any publication or use of Outputs by you or on your behalf, including takedowns, ad disapprovals, account penalties, reputational harm, or claims alleging inaccuracy, infringement, defamation, privacy or consumer-protection violations—except to the extent liability cannot be excluded under applicable law.

If you are a consumer, statutory warranties required by law apply and these Terms do not limit them.

13) Indemnities

14) Limitation of liability

To the fullest extent permitted by law:

Indirect damages excluded. Neither party is liable for indirect, incidental, special, consequential, exemplary, or punitive damages, loss of profits, revenue, goodwill, data, or business interruption, even if advised of the possibility.

Caps. Our aggregate liability for all claims arising out of or related to the Services is limited to the greater of (a) the amounts you paid to us for the Services giving rise to the claim in the 12 months before the event, or (b) EUR 100 for free/trial use.

Exceptions. These limits do not apply to liability that cannot be excluded or limited by law (e.g., death or personal injury caused by negligence, fraud, or willful misconduct).

If you are a consumer, these limitations apply only to the extent permitted by mandatory law.

15) Term; suspension; termination

These Terms remain in effect until terminated. You may terminate at any time by canceling your subscription (effective at period end) and ceasing use. We may suspend or terminate immediately for material breach, non-payment, or risk to the Services or others.

Upon termination, your right to use the Services ends. We may delete your data after a reasonable retention period unless required by law. You can export your data via available tools before termination; contact support@3l3c.ai for assistance.

16) Confidentiality and security

Each party will protect the other's Confidential Information with reasonable care and use it only for the relationship. We maintain appropriate technical and organizational measures designed to protect the security, confidentiality, and integrity of the Services. We do not guarantee that unauthorized third parties will never defeat such measures.

17) Compliance; exports and sanctions

You must comply with all applicable laws, including marketing/advertising rules, consumer protection, privacy, elections/political advertising rules, and export control/sanctions. You will not use the Services in or for the benefit of embargoed countries or restricted parties.

18) Agencies and multi-client use

If you are an agency managing end-clients:

• You remain responsible for your end-clients' compliance.
• You must have appropriate authorizations for brand, accounts, budgets, and data.
• We may require separate workspaces or contracts for certain clients or sectors.

19) Publicity

We may use your name and logo to identify you as a customer on our website and marketing materials, unless you opt out by emailing legal@3l3c.ai. (Publicity for consumers will not be used without consent.)

20) Changes to Terms

We may modify these Terms. For material changes, we will notify you (e.g., via email or in-app) at least 30 days before they take effect, except for changes required by law or for new features. Continued use after the effective date constitutes acceptance. If you object to material changes, you may terminate before they take effect and receive a pro-rata refund of prepaid, unused fees for the affected remaining term.

21) Dispute resolution; governing law; venue

These Terms and any non-contractual obligations arising out of them are governed by Romanian law, without regard to conflict-of-laws principles.

B2B customers. The courts of Bucharest, Romania shall have exclusive jurisdiction.

Consumers. Except where mandatory law in your country of residence requires otherwise, the courts of Bucharest, Romania shall have exclusive jurisdiction for all disputes arising out of or in connection with these Terms. Consumers in the EU may use the European Commission's Online Dispute Resolution (ODR) platform. You may also contact the Romanian National Authority for Consumer Protection (ANPC).

22) Notices

Legal notices must be sent by email to legal@3l3c.ai and by registered post to Sector 1, Str. CĂPRIORILOR, Nr. 5B, Et. 1, Ap. 12, BUCUREȘTI. We may send notices to the email and addresses in your account.

23) Assignment

You may not assign or transfer these Terms without our prior written consent, except to an affiliate or in connection with a merger, acquisition, or sale of assets, provided you give us notice and the assignee assumes all obligations. We may assign these Terms without restriction.

24) Miscellaneous

Entire agreement. These Terms, the Order/Plan you select, and documents referenced herein (Privacy Policy, DPA, any feature-specific terms) form the entire agreement, superseding all prior agreements on the subject.

Severability. If a provision is unenforceable, the remainder remains in effect; an enforceable term will replace the invalid one to best reflect the original intent.

No waiver. Failure to enforce a provision is not a waiver.

Force majeure. Neither party is liable for delays or failures due to events beyond reasonable control (e.g., internet failures, platform outages, war, strikes, natural disasters).

Headings. Headings are for convenience only.

Language. These Terms are provided in English. A Romanian translation may be provided for convenience; in case of conflict, the English version controls, except where Romanian consumer law requires otherwise.

25) Contact

Annex A — Service-Specific Terms (optional)

Annex B — DMCA/EU Copyright Notice Procedures

If you believe material on or published via the Services infringes your rights, please send a notice to legal@3l3c.ai including:

1. your contact details;
2. identification of the work claimed to be infringed;
3. the alleged infringing material and its location;
4. a statement of good-faith belief;
5. a statement under penalty of perjury that the notice is accurate and that you are authorized; and
6. your physical or electronic signature.

We may remove or disable access to the material and, where appropriate, notify the user.