RSS Integration

RSS integration allows you to connect external content feeds to your campaigns. The AI uses RSS content as inspiration to create relevant, timely posts.

What is RSS Integration?

RSS (Really Simple Syndication) feeds are standardized content streams from websites. By connecting RSS feeds, you can:

• Stay current - Keep up with industry news
• Curate content - Share relevant articles
• Inspire posts - Generate related content ideas
• Automate updates - Fresh content without manual effort

Use Cases

Industry News

Connect feeds from industry publications to create commentary and thought leadership posts.

Company Blog

Link your own blog RSS to automatically promote new articles across social channels.

Competitor Monitoring

Track competitor blogs to stay informed and respond to market developments.

Event Updates

Connect event feeds to share conference news, webinars, and announcements.

Enabling RSS Integration

During Campaign Creation

In Phase 3 (Content Strategy):

1. Locate the RSS Feeds section
2. Toggle Enable RSS Integration to ON
3. Configure your feeds
4. Continue with campaign creation

For Existing Campaigns

1. Open the campaign dashboard
2. Click RSS Feeds in the sidebar
3. Click Enable RSS
4. Add your feeds

Adding RSS Feeds

Manual Feed Entry

1. Click Add Feed
2. Enter the RSS feed URL (e.g., https://example.com/blog/feed)
3. Click Add
4. The feed is validated and connected

Finding RSS URLs

Common RSS feed locations:

Type	Typical URL Pattern
WordPress blogs	/feed/ or /rss/
Medium publications	/@publication/feed
Substack	/feed/
News sites	/rss/ or /feeds/

tip

Look for the RSS icon on websites, or try adding /feed or /rss to the site URL.

Auto-Discovery

For supported websites:

1. Enter the main website URL
2. Click Auto-Discover
3. The system finds available RSS feeds
4. Select which feeds to connect

Feed Configuration

Fetch Frequency

How often to check for new content:

Frequency	Best For
Every 15 minutes	Breaking news, time-sensitive content
Every hour	Active blogs, frequent updates
Every 6 hours	Standard blogs, daily posts
Daily	Slow-updating feeds

Content Settings

Configure how RSS content is used:

Setting	Description
Use as inspiration	AI creates original posts inspired by articles
Share with commentary	Post links with AI-generated commentary
Quote and attribute	Include quotes with attribution

Filters

Control which items are used:

• Keywords - Only use items containing specific words
• Exclude keywords - Skip items with certain words
• Date range - Only recent items (e.g., last 7 days)
• Categories - Filter by feed categories (if available)

Managing Feeds

Viewing Feed Status

In the RSS Feeds section, see:

Column	Description
Feed URL	The feed address
Status	Active, Error, Paused
Last Fetch	When content was last retrieved
Items	Number of items fetched

Feed Actions

Action	Description
Refresh	Manually fetch new content now
Edit	Change feed settings
Pause	Stop fetching temporarily
Remove	Disconnect the feed

Viewing Feed Content

See what's been fetched:

1. Click on a feed row
2. View list of fetched items
3. See which items have been used
4. Preview content before use

How AI Uses RSS Content

Content Inspiration

The AI reads RSS articles and generates:

• Summary posts - Key takeaways from articles
• Commentary posts - Opinion or analysis
• Related posts - Content inspired by themes
• Curated shares - Article links with context

Posting Examples

From a tech news article:

"AI is transforming marketing automation in 2024. Key takeaway: Companies using AI tools see 3x engagement. Here's what this means for your strategy... [link]"

From an industry blog:

"Great insights from [Publication] on sustainable packaging trends. Three things to consider for your brand: 1) Consumer demand is rising 2) Costs are decreasing 3) Regulations are coming. Full article: [link]"

Content Quality

AI-generated RSS content:

• Maintains your brand voice
• Follows your guidelines
• Adds value beyond just sharing
• Includes proper attribution

Troubleshooting

Feed Not Loading

Error: "Could not fetch feed"

Possible causes:

• URL is incorrect
• Feed is behind authentication
• Website blocking requests
• Temporary network issue

Solutions:

1. Verify the URL works in a browser
2. Try the feed URL directly
3. Wait and retry
4. Contact the feed owner if blocked

No New Items

Items showing but not updating

Check:

• Fetch frequency settings
• Feed publishing schedule
• Date range filters

Content Not Being Used

Items fetched but no posts generated

Verify:

• Campaign is active
• Content generation is enabled
• Keyword filters aren't too restrictive
• Feed content matches campaign topic

Invalid Feed Format

Error: "Invalid RSS format"

The URL isn't a valid RSS feed:

• Try using auto-discovery
• Check if it's an Atom feed (also supported)
• Look for alternative feed URLs

Best Practices

Feed Selection

1. Relevance - Choose feeds related to your campaign topic
2. Quality - Use reputable, well-written sources
3. Frequency - Match feed activity to your posting schedule
4. Variety - Mix different perspectives and sources

Content Usage

1. Add value - Don't just share, provide commentary
2. Stay on brand - Ensure content fits your voice
3. Be selective - Quality over quantity
4. Credit sources - Always attribute original content

Performance

1. Monitor usage - Check which content performs best
2. Adjust feeds - Remove underperforming sources
3. Update regularly - Refresh feed list periodically
4. Test filters - Fine-tune keyword settings

Limits and Quotas

Limit	Value
Feeds per campaign	10
Items stored per feed	100 most recent
Minimum fetch interval	15 minutes
Maximum content age	30 days

Related Topics

• Creating Campaigns - Enable RSS during creation
• Campaign Dashboard - Access RSS section
• Managing Content - View RSS-generated posts