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RSS Feed Automation

Automatically monitor industry news sources and blogs, then generate and publish relevant social media content with your brand's perspective - all without manual curation.

Overview​

RSS feed automation allows 3L3C to:

  • Monitor multiple RSS feeds from industry news sources, blogs, and publications
  • Automatically evaluate content relevance to your brand and audience
  • Generate platform-specific social media posts with your unique perspective
  • Schedule posts for optimal engagement times
  • Maintain thought leadership without constant manual monitoring

How It Works​

1. Content Discovery​

The platform continuously monitors your configured RSS feeds for new content. When new articles appear, 3L3C's AI:

  • Analyzes the article's relevance to your industry
  • Evaluates alignment with your brand's content strategy
  • Checks against your defined topic filters and keywords

2. Content Transformation​

For relevant articles, 3L3C automatically:

  • Extracts key insights from the article
  • Adds your brand's unique perspective or commentary
  • Creates platform-specific variations (Twitter threads, LinkedIn posts, etc.)
  • Generates appropriate hashtags and mentions
  • Creates visual content if needed

3. Scheduling & Publishing​

The generated content is then:

  • Added to your content calendar at optimal times
  • Tagged with source attribution
  • Set for approval or auto-publish based on your workflow settings
  • Tracked for performance metrics

Setting Up RSS Feeds​

Adding RSS Sources​

  1. Navigate to Integrations → RSS Feeds
  2. Click Add RSS Feed
  3. Enter the feed details:
    • Feed URL: The RSS feed URL (e.g., https://blog.example.com/feed)
    • Feed Name: A friendly name for identification
    • Category: Industry category (Tech, Marketing, Finance, etc.)
    • Update Frequency: How often to check for new content

Configuring Content Filters​

Set up filters to ensure only relevant content is processed:

{
  "keywords": {
    "include": ["AI", "automation", "marketing", "digital transformation"],
    "exclude": ["competitor1", "outdated-tech"]
  },
  "minRelevanceScore": 0.7,
  "maxAge": "48h"
}

Content Transformation Rules​

Define how RSS content should be transformed:

  • Tone: Match your brand voice (Professional, Casual, Thought Leadership)
  • Length: Short form (280 chars) or Long form (1500 chars)
  • Perspective: Commentary, Summary, or Opinion
  • CTAs: Include links, promote products, or drive engagement

Supported RSS Formats​

3L3C supports all major RSS and Atom feed formats:

  • RSS 2.0
  • RSS 1.0 (RDF)
  • Atom 1.0
  • JSON Feed 1.0

Platform-Specific Adaptations​

LinkedIn​

  • Professional commentary with industry insights
  • Longer-form posts with rich formatting
  • Relevant professional hashtags
  • Link previews with custom descriptions

Twitter/X​

  • Thread creation for complex topics
  • Bite-sized insights with threading
  • Trending hashtag integration
  • Quote tweets with commentary

Facebook​

  • Engaging headlines with context
  • Visual content generation
  • Community-focused language
  • Link cards with descriptions

Instagram​

  • Visual-first content creation
  • Story-friendly formats
  • Carousel posts for multiple insights
  • Relevant hashtag research

Best Practices​

1. Source Selection​

  • Choose authoritative sources in your industry
  • Mix news sites, thought leaders, and niche blogs
  • Avoid competitor blogs unless for competitive intelligence

2. Frequency Settings​

  • Set reasonable check intervals (every 2-4 hours)
  • Limit daily posts per source to avoid overwhelming followers
  • Schedule across different times for maximum reach

3. Content Curation​

  • Review and approve first few auto-generated posts
  • Fine-tune transformation rules based on performance
  • Maintain 70/30 ratio of original to curated content

4. Attribution​

  • Always maintain source attribution
  • Add value through commentary, not just resharing
  • Respect copyright and fair use guidelines

Advanced Features​

Multi-Source Aggregation​

Combine insights from multiple RSS feeds into comprehensive posts:

  • Weekly industry roundups
  • Trend analysis posts
  • Comparative insights

Conditional Workflows​

Set up rules for different types of content:

  • Breaking news → Immediate draft
  • Industry reports → Detailed analysis
  • Opinion pieces → Thoughtful commentary

Performance Tracking​

Monitor RSS-sourced content performance:

  • Engagement rates by source
  • Best performing topics
  • Optimal posting times
  • Audience sentiment

Troubleshooting​

Feed Not Updating​

  • Verify the RSS feed URL is correct and accessible
  • Check if the feed follows standard RSS/Atom format
  • Ensure the feed isn't blocked by rate limiting

Irrelevant Content Being Generated​

  • Refine your keyword filters
  • Increase the minimum relevance score
  • Add more specific exclusion keywords

Posts Not Matching Brand Voice​

  • Review and update transformation rules
  • Provide more brand voice examples
  • Adjust tone and perspective settings

Credits Usage​

RSS feed automation uses credits efficiently:

  • Feed Monitoring: 0 CC (checking for new content)
  • Content Analysis: 1 CC per article evaluated
  • Post Generation: 2-5 CC per social post created
  • Image Generation: 15 CC if visual content is needed

FAQ​

Q: How many RSS feeds can I monitor? A: Starter plans can monitor up to 5 feeds, Growth plans up to 20, and Agency plans have no limits.

Q: Can I edit auto-generated posts before publishing? A: Yes, all RSS-generated content goes through your configured approval workflow.

Q: Does 3L3C check for duplicate content? A: Yes, the platform automatically detects and prevents duplicate posts from the same source.

Q: Can I use private RSS feeds? A: Yes, you can configure authentication for password-protected feeds.

Q: How quickly are new articles processed? A: New content is typically processed within 5-15 minutes of appearing in the feed, depending on your check frequency.