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Campaign Analytics

Comprehensive guide to tracking, analyzing, and optimizing your campaign performance with 3L3C's analytics dashboard.

Overview​

3L3C provides real-time analytics across all your campaigns and platforms, giving you actionable insights to improve ROI.

Analytics Dashboard​

Main Metrics​

Performance Overview:

  • Total Spend: Campaign budget spent to date
  • Impressions: Number of times ads were shown
  • Clicks: Total clicks received
  • CTR (Click-Through Rate): Clicks ÷ Impressions
  • CPC (Cost Per Click): Total Spend ÷ Clicks
  • Conversions: Completed goals (sign-ups, purchases, etc.)
  • Conversion Rate: Conversions ÷ Clicks
  • ROI: (Revenue - Spend) ÷ Spend × 100%

Time-Based Filters​

View performance by time period:

  • Last 24 hours
  • Last 7 days
  • Last 30 days
  • Last 90 days
  • Custom date range

Platform Breakdown​

Cross-Platform Comparison​

Compare performance across all platforms:

PlatformSpendImpressionsClicksCTRCPCConversions
LinkedIn$50050,0001,2502.5%$0.4025
Facebook$400100,0002,0002.0%$0.2040
Google$30030,0009003.0%$0.3330

Platform-Specific Metrics​

LinkedIn:

  • Engagement rate by job title
  • Company size performance
  • Seniority level breakdown

Facebook/Instagram:

  • Age and gender performance
  • Device type (mobile vs desktop)
  • Placement performance (feed, stories, reels)

Google Ads:

  • Search term report
  • Quality score
  • Ad position performance

Creative Performance​

Ad Variations​

Track which creative performs best:

  • Image ads: Static visuals
  • Video ads: Short-form and long-form
  • Carousel ads: Multi-image slideshows
  • Text ads: Copy-only variations

Metrics per creative:

  • Impressions and clicks
  • Engagement rate (likes, shares, comments)
  • Click-through rate
  • Conversion rate
  • Cost per conversion

A/B Test Results​

Compare test variations:

VariationImpressionsCTRConv. RateCost/Conv
Control A25,0002.1%5.2%$12.50
Test B25,0002.8%6.8%$9.20

Winner: Test B (+33% CTR, -26% cost/conversion)

Audience Insights​

Demographics​

Performance by demographic:

Age groups:

  • 18-24: 15% of conversions, $8.50 CPA
  • 25-34: 45% of conversions, $6.20 CPA ⭐
  • 35-44: 30% of conversions, $7.80 CPA
  • 45+: 10% of conversions, $11.40 CPA

Gender:

  • Male: 60% conversions, $7.20 CPA
  • Female: 40% conversions, $8.10 CPA

Geographic Performance​

Top performing locations:

  1. New York, NY: 250 conversions, $5.80 CPA
  2. San Francisco, CA: 180 conversions, $6.40 CPA
  3. Austin, TX: 120 conversions, $7.10 CPA
  4. Boston, MA: 95 conversions, $8.20 CPA
  5. Seattle, WA: 85 conversions, $8.90 CPA

Device & Time Analysis​

Device breakdown:

  • Mobile: 70% traffic, $7.50 CPA
  • Desktop: 25% traffic, $6.20 CPA ⭐
  • Tablet: 5% traffic, $9.80 CPA

Best times to advertise:

  • Weekday mornings (9-11 AM): Highest CTR
  • Tuesday-Thursday: Lowest CPA
  • Weekends: Lower volume but higher engagement

Conversion Tracking​

Conversion Types​

Track different conversion goals:

Lead Generation:

  • Form submissions
  • Email sign-ups
  • Demo requests
  • PDF downloads

E-commerce:

  • Add to cart
  • Checkout initiated
  • Purchase completed
  • Average order value

Engagement:

  • Video views (25%, 50%, 100%)
  • Page visits
  • Time on site
  • Social follows

Attribution Models​

Choose how conversions are credited:

Last Click (default):

  • Conversion credited to last ad clicked
  • Simple and direct

First Click:

  • Credited to first touchpoint
  • Good for awareness campaigns

Linear:

  • Equal credit to all touchpoints
  • Shows full customer journey

Time Decay:

  • More credit to recent touchpoints
  • Balances first and last click

Custom Reports​

Creating Reports​

Build custom reports for specific needs:

  1. Select metrics: Choose from 50+ available metrics
  2. Add filters: Platform, campaign, date range
  3. Group by: Campaign, ad set, creative, audience
  4. Visualize: Tables, line graphs, pie charts, funnels
  5. Schedule: Email reports daily, weekly, or monthly

Report Templates​

Pre-built templates for common needs:

Executive Summary:

  • High-level metrics
  • Trend comparisons
  • Top performers
  • Key insights

Campaign Deep Dive:

  • Detailed performance by campaign
  • Creative breakdown
  • Audience analysis
  • Optimization recommendations

ROI Report:

  • Revenue tracking
  • Cost analysis
  • Profit margins
  • Return calculations

Alerts & Notifications​

Set Up Alerts​

Get notified when metrics hit thresholds:

Performance Alerts:

  • CTR drops below 1.5%
  • CPA exceeds $15
  • Daily spend reaches 80% of budget
  • Conversion rate drops 25%

Budget Alerts:

  • Campaign reaches 75% of budget
  • Projected to exceed budget
  • Underspending (using less than 80%)

Quality Alerts:

  • Ad approval issues
  • Account restrictions
  • Low quality scores

Optimization Insights​

AI-Powered Recommendations​

3L3C automatically suggests optimizations:

✅ Budget reallocation: "Shift $100 from Campaign A to Campaign B for 23% more conversions" ✅ Audience refinement: "Exclude 45-54 age group to reduce CPA by 18%" ✅ Creative updates: "Video ads outperforming images by 45% - increase video budget" ✅ Bid adjustments: "Increase bids by 15% to capture 30% more impressions"

Track month-over-month changes:

MetricThis MonthLast MonthChange
Spend$2,400$2,100+14%
Clicks6,2005,800+7%
Conv.310260+19% ⬆️
CPA$7.74$8.08-4% ⬇️

Export & Integration​

Data Export​

Download analytics data:

  • CSV: Raw data for Excel/Sheets
  • PDF: Formatted reports with charts
  • Google Sheets: Auto-sync to spreadsheet
  • JSON: For custom integrations

API Access​

Programmatic access to analytics:

// Example: Fetch campaign performance
GET /api/v1/campaigns/{campaignId}/analytics
?startDate=2025-01-01
&endDate=2025-01-31
&metrics=impressions,clicks,conversions

Third-Party Integrations​

Connect to other tools:

  • Google Analytics: Website behavior data
  • CRM Systems: Salesforce, HubSpot lead tracking
  • BI Tools: Tableau, Looker, Power BI
  • Data Warehouses: Snowflake, BigQuery

Best Practices​

Daily Checks​

Review these metrics every day:

  • Overall spend vs budget
  • CTR and CPC trends
  • Conversion rate
  • Any active alerts

Weekly Analysis​

Deep dive once per week:

  • Platform performance comparison
  • Creative A/B test results
  • Audience segment analysis
  • Budget pacing adjustments

Monthly Reviews​

Comprehensive review monthly:

  • Month-over-month trends
  • ROI calculation
  • Strategic adjustments
  • Quarterly planning updates

Troubleshooting​

Low Performance​

Issue: CTR below 1%, high CPA

Diagnosis:

  • Check audience relevance
  • Review creative quality
  • Compare to industry benchmarks
  • Analyze competitor activity

Solutions:

  • Refresh creative every 2-3 weeks
  • Tighten audience targeting
  • Test new ad formats
  • Adjust bidding strategy

Data Discrepancies​

Issue: Numbers don't match platform dashboards

Causes:

  • Timezone differences
  • Attribution window settings
  • Platform reporting delays
  • Conversion pixel issues

Fixes:

  • Align timezone settings
  • Use consistent attribution models
  • Allow 24-48 hours for data finalization
  • Verify pixel installation

Next Steps​