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Budget Management

Control your campaign spending with 3L3C's comprehensive budget tools.

Setting Campaign Budgets​

Total Campaign Budget​

Set a maximum spend for your entire campaign:

Total Budget: $5,000
Duration: 30 days
Estimated Daily Budget: $166/day

Daily Budget Caps​

Prevent overspending on any single day:

  • Fixed Daily Budget: Same amount every day
  • Flexible Daily Budget: Varies based on performance
  • Accelerated Delivery: Spend budget as quickly as possible
  • Standard Delivery: Even distribution throughout the day

Channel-Specific Budgets​

Allocate budget across different platforms:

ChannelBudget% of Total
Instagram$2,00040%
Facebook Ads$1,50030%
Google Ads$1,00020%
X (Twitter)$50010%
Total$5,000100%

Budget Controls​

Hard Caps​

Absolute spending limits:

  • Campaign stops when limit is reached
  • No exceptions or overruns
  • Email notification at 90% spend

Soft Caps​

Warning thresholds:

  • Alert at specified percentage (e.g., 75%, 90%)
  • Continue spending unless paused manually
  • Useful for monitoring without auto-pause

Stop-Loss Rules​

Automatic pause triggers:

Performance-Based:

  • CPA exceeds $50
  • ROAS drops below 2.0x
  • Click-through rate below 1%

Budget-Based:

  • Daily spend exceeds $500
  • 50% of budget spent in first 25% of time
  • No conversions after $1,000 spend

Budget Optimization​

Automatic Reallocation​

3L3C can automatically shift budget to better-performing channels:

  1. Learning Phase (Days 1-7): Equal distribution
  2. Optimization Phase (Days 8-21): Shift to winners
  3. Scale Phase (Days 22+): Maximize best performers

Performance Monitoring​

Track key metrics:

  • Spend vs. Budget: Are you on track?
  • Cost Per Acquisition (CPA): Cost to acquire customer
  • Return on Ad Spend (ROAS): Revenue per dollar spent
  • Click-Through Rate (CTR): Engagement quality

Budget Pacing​

Ensure even spend distribution:

Target Pacing: $166/day for 30 days
Actual Spend: Day 10 = $1,800
Status: ✅ On Track ($1,660 expected)

Creative Credits vs. Ad Spend​

Creative Credits (CC)​

Pay 3L3C for content generation:

  • Text posts: ~2 CC
  • Images: ~15 CC
  • AI videos: ~217 CC

Ad Spend​

Pay platforms directly for advertising:

  • Goes to Google, Meta, etc.
  • Not part of Creative Credits
  • Managed through platform accounts
tip

Example: A $5,000 campaign might use:

  • 500 CC for content creation ($50-200 depending on plan)
  • $5,000 for actual ad spend on platforms

Best Practices​

Start Conservative​

Begin with smaller budgets:

  1. Test with $500-1,000 first campaign
  2. Analyze performance
  3. Scale successful campaigns
  4. Cut underperforming ones

Monitor Daily​

Check your dashboard:

  • Morning: Review overnight performance
  • Afternoon: Adjust budgets if needed
  • Evening: Plan next day's spend

Set Alerts​

Configure notifications for:

  • Budget milestones (25%, 50%, 75%, 90%)
  • High CPA warnings
  • Low ROAS alerts
  • Campaign pauses

Reserve Testing Budget​

Keep 15-20% for experimentation:

  • Test new audiences
  • Try different creatives
  • Experiment with channels
  • A/B test messaging

Troubleshooting​

Budget Spent Too Quickly​

Causes:

  • Accelerated delivery enabled
  • Audience too broad
  • Competitive bidding

Solutions:

  • Switch to standard delivery
  • Narrow target audience
  • Lower bid caps

Budget Not Spending​

Causes:

  • Audience too narrow
  • Bids too low
  • Content not approved

Solutions:

  • Expand targeting
  • Increase bid limits
  • Check ad approval status

Next Steps​