Ad Platform Integrations
Connect paid advertising platforms to 3L3C for unified campaign management across search, display, and programmatic advertising.
Supported Ad Platforms
3L3C integrates with major advertising platforms:
- Google Ads - Search, Display, Video, Shopping
- Microsoft Advertising - Bing search and partner networks
- Amazon Advertising - Product ads and sponsored brands
- YouTube Ads - Video advertising (via Google Ads)
- Display & Video 360 - Programmatic advertising
Google Ads Integration
Requirements
- Active Google Ads account
- Manager account access (MCC) recommended for agencies
- Active payment method
- Completed billing information
Connecting Google Ads
Step-by-Step:
- Navigate to Settings → Integrations → Google Ads
- Click "Connect Google Ads"
- Sign in with Google account
- Select Google Ads Account to connect
- Or create new account if needed
- Grant permissions:
- Manage ads campaigns
- Access performance reports
- View billing information
- Click "Allow"
- Confirm connection in 3L3C
What Gets Connected
Account Information:
- Customer ID
- Account name
- Currency and timezone
- Billing status
Campaign Access:
- Search campaigns
- Display campaigns
- Video campaigns (YouTube)
- Shopping campaigns
- Performance Max campaigns
Analytics:
- Real-time performance data
- Conversion tracking
- Quality Score metrics
- Auction insights
Campaign Types Supported
Search Campaigns:
- Text ads on Google Search
- Keyword targeting
- Ad extensions
- Responsive search ads
Display Campaigns:
- Image and banner ads
- Google Display Network
- Responsive display ads
- Remarketing campaigns
Video Campaigns:
- YouTube video ads
- In-stream and discovery ads
- Bumper ads (6 seconds)
- Video action campaigns
Shopping Campaigns:
- Product listing ads
- Google Merchant Center integration
- Smart Shopping campaigns
- Local inventory ads
Performance Max:
- AI-driven multi-channel campaigns
- Automated bidding and targeting
- Cross-network reach
Microsoft Advertising (Bing Ads)
Requirements
- Microsoft Advertising account
- Active payment method
- Completed account verification
Connecting Microsoft Advertising
- Go to Settings → Integrations → Microsoft Advertising
- Click "Connect Microsoft Ads"
- Sign in with Microsoft account
- Select Ad Account
- Grant permissions:
- Manage campaigns
- Access analytics
- View billing
- Authorize and confirm
Campaign Features
Search Ads:
- Bing search network
- Partner sites (AOL, Yahoo)
- Text and responsive ads
- Similar interface to Google Ads
Audience Network:
- Native advertising
- MSN, Outlook, Microsoft Edge
- Display ads on premium inventory
LinkedIn Profile Targeting:
- Target by job title, company, industry
- Unique to Microsoft Advertising
- Powerful for B2B campaigns
Amazon Advertising
Requirements
- Amazon Seller Central or Vendor Central account
- Products listed on Amazon
- Active payment method
Connecting Amazon Ads
- Navigate to Settings → Integrations → Amazon Advertising
- Click "Connect Amazon"
- Log in to Amazon Seller/Vendor account
- Select Advertising profile
- Grant access to:
- Create and manage campaigns
- Access performance metrics
- View product catalog
- Complete authorization
Campaign Types
Sponsored Products:
- Promote individual products
- Keyword or product targeting
- Appear in search results and product pages
- Cost-per-click (CPC) pricing
Sponsored Brands:
- Showcase brand and product portfolio
- Custom headline and logo
- Drive traffic to Store or custom landing page
- Video creative options
Sponsored Display:
- Display ads on and off Amazon
- Audiences and contextual targeting
- Retarget viewers and purchasers
- CPM or CPC pricing
Amazon DSP:
- Programmatic display and video
- On Amazon and third-party sites
- Advanced audience targeting
- Brand awareness and consideration
YouTube Ads (via Google Ads)
YouTube advertising is managed through Google Ads integration.
Video Ad Formats
Skippable In-Stream Ads:
- Play before, during, or after videos
- Viewers can skip after 5 seconds
- Pay only when viewer watches 30 seconds or interacts
- Best for: Brand awareness, consideration
Non-Skippable In-Stream Ads:
- 15 seconds or less
- Cannot be skipped
- CPM pricing (cost per thousand impressions)
- Best for: Complete brand message delivery
Bumper Ads:
- 6 seconds or less
- Non-skippable
- CPM pricing
- Best for: Short, memorable brand messages
Discovery Ads:
- Appear in YouTube search results
- On YouTube homepage
- Next to related videos
- Thumbnail + text, pay per click
Masthead Ads:
- Premium placement on YouTube homepage
- Desktop, mobile, and TV screens
- Reserved through Google sales
- Best for: Product launches, major events
YouTube Targeting
- Demographics: Age, gender, parental status
- Interests: Based on viewing history
- Custom Audiences: Upload customer lists
- Placement: Specific channels or videos
- Topics: Broad content categories
- Keywords: Target by video content
Display & Video 360 (DV360)
Requirements
- Google Marketing Platform access
- Display & Video 360 account
- Approved advertiser and creative
- Minimum spend requirements may apply
Connecting DV360
- Go to Settings → Integrations → Display & Video 360
- Click "Connect DV360"
- Sign in with Google Marketing Platform credentials
- Select Partner and Advertiser
- Grant 3L3C access:
- Create and manage campaigns
- Access inventory
- View reports
- Complete connection
Programmatic Advertising Features
Inventory Access:
- Google Ad Manager
- YouTube and Google properties
- Third-party exchanges
- Private marketplace (PMP) deals
Targeting Options:
- First-party data
- Third-party audiences
- Contextual targeting
- Geographic and demographic
- Cross-device targeting
Creative Management:
- Display banners (all sizes)
- Native ads
- Video (in-stream, out-stream)
- Audio ads
- Connected TV (CTV)
Budget & Billing Management
Unified Budget Control
Manage budgets across all platforms from 3L3C:
Budget Allocation:
- Set total campaign budget
- Distribute across platforms automatically or manually
- Real-time spend tracking
- Auto-pause when budget reached
Billing Consolidation:
- Single invoice from 3L3C (optional)
- Or maintain separate platform billing
- Transparent cost breakdown
- No additional fees
Spending Limits
Set limits per platform:
- Daily budget: Maximum spend per day
- Monthly budget: Total spend cap
- Lifetime budget: Campaign total limit
- Platform-specific: Individual platform limits
Performance Tracking
Cross-Platform Analytics
View unified metrics across all ad platforms:
Key Metrics:
- Total impressions across all platforms
- Combined click-through rate
- Blended cost-per-click
- Unified conversion tracking
- Cross-platform attribution
Platform Comparison:
| Platform | Impressions | Clicks | CTR | CPC | Conversions | Cost/Conv |
|---|---|---|---|---|---|---|
| Google Ads | 150K | 3,750 | 2.5% | $0.80 | 75 | $40.00 |
| Microsoft Ads | 50K | 1,000 | 2.0% | $0.60 | 20 | $30.00 |
| Amazon Ads | 80K | 2,400 | 3.0% | $0.50 | 60 | $16.67 |
Attribution
Choose attribution model:
- Last Click: Credit to final ad clicked
- First Click: Credit to first interaction
- Linear: Equal credit to all touchpoints
- Time Decay: More credit to recent interactions
- Position-Based: More credit to first and last
- Data-Driven: Machine learning attribution
Automation & Rules
Automated Bidding
Let 3L3C optimize bids across platforms:
Bidding Strategies:
- Target CPA: Optimize for cost per acquisition
- Target ROAS: Optimize for return on ad spend
- Maximize Conversions: Get most conversions for budget
- Maximize Clicks: Drive maximum traffic
- Target Impression Share: Maintain visibility
Performance Rules
Set up automated rules:
Examples:
- Pause low-performing ads (CTR < 1%)
- Increase budget for high-performers (ROAS > 400%)
- Adjust bids based on time of day
- Pause campaigns when budget reached
- Alert when CPA exceeds threshold
Troubleshooting
Connection Issues
Problem: "Authentication failed"
Solutions:
- Clear browser cache
- Ensure you have admin access to ad account
- Check account status (not suspended)
- Verify payment method is active
- Try incognito/private browsing mode
Data Sync Delays
Problem: "Metrics not updating"
Expected Delays:
- Google Ads: 3 hours for complete data
- Microsoft Ads: 2-3 hours
- Amazon Ads: 4-6 hours
- YouTube: 24 hours for some metrics
- DV360: 12-24 hours
Force Sync:
- Click "Refresh" icon next to platform
- Manual sync updates within 5-10 minutes
- Use sparingly to avoid rate limits
Budget Discrepancies
Problem: "Spend doesn't match platform dashboard"
Common Causes:
- Timezone differences
- Platform reporting delays
- Currency conversion rates
- Different attribution windows
- Tax and fees (varies by platform)
Fix:
- Align timezones in all platforms
- Wait 24-48 hours for data finalization
- Check platform's native dashboard
- Review conversion windows
Security & Compliance
Data Security
Encryption:
- OAuth 2.0 for authentication
- TLS 1.3 for data in transit
- AES-256 for data at rest
- Regular security audits
Access Control:
- Role-based permissions
- Multi-factor authentication
- IP whitelisting (Enterprise)
- Activity logging
Platform Compliance
3L3C adheres to all platform policies:
- Google Ads: Advertising policies, prohibited content
- Microsoft: Advertising guidelines
- Amazon: Advertising policies and guidelines
- YouTube: Community guidelines, ad specs
- DV360: Brand safety, inventory quality
Best Practices
Multi-Platform Strategy
✅ Start with 2-3 platforms: Test before expanding ✅ Platform-specific creative: Optimize for each platform's format ✅ Unified tracking: Use consistent conversion events ✅ Regular optimization: Review weekly and adjust
❌ Don't spread budget too thin: Focus on best-performing platforms ❌ Don't duplicate exact ads: Customize for platform audience ❌ Don't ignore platform best practices: Follow each platform's guidelines
Budget Allocation
Recommended Split (adjust based on performance):
- Google Ads: 40-50% (largest reach)
- Microsoft Ads: 10-15% (lower CPC, less competition)
- Amazon Ads: 20-30% (if e-commerce)
- YouTube: 10-20% (brand awareness)
- DV360: 10-15% (advanced targeting)