Understanding Creative Credits

Learn how Creative Credits (CC) work and optimize your content creation budget.

What are Creative Credits?

Creative Credits (CC) are the currency for generating content in 3L3C. You spend credits to create:

• Text content: Social posts, ad copy, landing pages
• Visual content: Images, graphics, infographics
• Video content: AI-generated 15s clips at 720p

Credit Costs

Text Content

Content Type	Credits	Notes
Social post	2 CC	~150-300 words
Landing page copy	20 CC	~1,500 words
Email sequence (5 emails)	15 CC	~750 words total
Ad copy variations (3)	6 CC	3 versions
Edit existing text	5 CC	Per edit

Formula: ~75 words per CC

Visual Content

Content Type	Credits	Notes
Social graphic	15 CC	1024px resolution
Ad banner set (3 sizes)	45 CC	Multiple formats
Product showcase	15 CC	Single image
Infographic	30 CC	Complex design
Edit existing image	8 CC	Per edit

Note: All images generated at 1024px

Video Content

Content Type	Credits	Notes
AI quick reel (15s)	217 CC	720p, AI-generated
AI teaser clip (15s)	217 CC	720p, AI-generated
Upload your video	0 CC	Any length, any quality

Important: AI video limited to 15 seconds. Upload your own videos for free!

Credit Calculations

Example Campaign Costs

Small Campaign (1 week, Instagram only):

7 Instagram posts @ 2 CC = 14 CC
7 Instagram graphics @ 15 CC = 105 CC
14 Instagram stories @ 2 CC = 28 CC
---
Total: 147 CC (~$15-30 depending on plan)

Medium Campaign (2 weeks, multi-channel):

14 posts across 3 channels @ 2 CC = 28 CC
14 graphics @ 15 CC = 210 CC
5 ad variations @ 6 CC = 30 CC
2 landing pages @ 20 CC = 40 CC
---
Total: 308 CC (~$30-60 depending on plan)

Large Campaign (1 month, all channels + video):

60 posts @ 2 CC = 120 CC
60 graphics @ 15 CC = 900 CC
10 AI videos @ 217 CC = 2,170 CC
5 landing pages @ 20 CC = 100 CC
---
Total: 3,290 CC (~$330-660 depending on plan)

Plan Allocations

Starter Plan ($29/month)

• 250 CC per month
• Best for: Solo marketers, small businesses
• Enough for: ~15 social posts + graphics/month
• Cost per CC: ~$0.12

Typical Usage:

• 15 Instagram posts
• 15 graphics
• Light ad testing
• 1-2 landing pages

Growth Plan ($199/month)

• 2,400 CC per month
• Best for: Growing teams, active campaigns
• Enough for: ~150 social posts + graphics/month
• Cost per CC: ~$0.08

Typical Usage:

• Multi-channel posting
• Regular video content
• Extensive A/B testing
• Multiple campaigns simultaneously

Agency Plan (Custom)

• Custom CC bundles
• Best for: Agencies, enterprises
• Unlimited content generation
• Volume discounts available

Saving Credits

Use Your Own Content

Upload existing assets for 0 CC:

• Videos: Any length, no credit cost
• Images: Your photos and graphics
• Mix & Match: Combine AI-generated with your uploads

Bulk Operations

Generate more efficiently:

• Create variations of same post (lower per-item cost)
• Generate full campaigns at once
• Use templates for consistent needs

Content Reuse

Maximize credit value:

• Repurpose top performers
• Adapt content across channels
• Create evergreen content
• Build content libraries

Smart Editing

Edit strategically to save credits:

• Review carefully before regenerating
• Make minor edits yourself
• Use variants instead of full rewrites
• Approve more, generate less

Top-Ups

When to Top-Up

Buy additional credits when:

• Monthly allocation running low
• Launching large campaign
• Testing new content types
• Seasonal surge in activity

Top-Up Pricing (Growth & Agency only)

Package	Credits	Price	Per CC
Small	250 CC	$25	$0.10
Medium	550 CC	$50	$0.09
Large	1,100 CC	$100	$0.09
XL	2,350 CC	$200	$0.085

Expiration: Top-up credits expire after 12 months

How to Top-Up

1. Go to Settings → Billing
2. Click "Buy Credits"
3. Select package size
4. Complete payment
5. Credits added instantly

Credit Usage Tracking

Dashboard Metrics

Monitor your credit consumption:

• Current Balance: Credits available now
• This Month: Credits used so far
• Projected Usage: Estimated end-of-month total
• Top Content Types: Where credits are going

Usage Alerts

Set notifications for:

• 75% of monthly credits used
• 90% of monthly credits used
• Low credit warnings (< 50 CC)
• Custom thresholds

Per-Workspace Tracking

View credit usage by workspace:

• Allocate credits to specific workspaces
• Track per-client spending
• Bill clients accurately
• Optimize allocation

Best Practices

Budget Planning

Plan credit usage in advance:

1. Estimate monthly needs: Based on posting frequency
2. Add 20% buffer: For experimentation
3. Monitor weekly: Adjust as needed
4. Review monthly: Optimize for next month

Content Mix

Balance credit spending:

• 70% proven content types: What works
• 20% optimization: Testing improvements
• 10% experimentation: New ideas

Performance Tracking

Measure credit ROI:

• Cost per post: Credits ÷ posts
• Cost per engagement: Credits ÷ total engagement
• Cost per conversion: Credits ÷ conversions
• ROAS: Revenue ÷ credit cost

Seasonal Planning

Adjust for campaign cycles:

• High season: Stock up with top-ups
• Low season: Conserve credits
• Launch periods: Allocate extra budget
• Maintenance periods: Minimal spend

Creative Credits vs. Ad Spend

Important Distinction

Creative Credits (to 3L3C):

• Pay for content generation
• AI-powered creation
• Images, videos, copy

Ad Spend (to Platforms):

• Pay Google, Meta, etc. directly
• Not part of Creative Credits
• Managed through ad accounts

Example:

$5,000 Campaign Budget:
├── $100 Creative Credits (to 3L3C)
│   └── Generate all content
└── $4,900 Ad Spend (to platforms)
    └── Run actual ads

Troubleshooting

Credits Not Deducted

• Check generation succeeded
• Verify workspace selection
• Refresh dashboard
• Contact support if persists

Unexpected Credit Usage

• Review activity log
• Check team member activity
• Verify auto-generation settings
• Adjust limits if needed

Running Out Too Quickly

Solutions:

• Use more uploaded content
• Reduce generation frequency
• Optimize content mix
• Upgrade plan or buy top-up

Next Steps

• View Pricing Plans
• Learn Budget Management
• Optimize Campaign Costs