Most CPI programs frustrate members. AI-powered collateral protection can cut risk, reduce complaints, and turn auto insurance tracking into a member-focused safety net.
Credit union auto portfolios took a hit over the last few years. Used car values spiked, supply chains whiplashed, delinquencies ticked up, and insurance gaps quietly grew in the background. For a lot of credit unions, collateral protection insurance (CPI) went from a back-office process to a real balance sheet risk.
Here’s the thing about collateral protection: when it’s managed poorly, members feel punished and staff feel buried in manual exceptions. When it’s managed well—with data, automation, and smart controls—it protects the credit union and the member relationship.
That’s exactly the space leaders like Michael Dippo, SVP of Lender Placed Auto at SWBC, live in: loan risk management, auto insurance tracking, and CPI program design. In this post, we’ll connect that expertise with a theme that runs through this entire AI for Credit Unions: Member-Centric Banking series: how AI can turn a traditionally adversarial process into a transparent, member-centric safety net.
We’ll look at what modern collateral protection really requires, how AI can reduce cost and friction, and the practical steps you can take to get from where you are now to a more intelligent, member-focused model.
Why collateral protection has become a member experience issue
Collateral protection insurance used to be treated as a compliance checkbox. Track coverage. Force-place when needed. Move on. That mindset doesn’t work anymore.
Auto loans are now one of the biggest concentration risks on many credit union balance sheets, and members feel every hiccup—especially when inflation, higher rates, and rising insurance premiums are already squeezing them.
“Credit union members are not just borrowers or customers; they’re more than that.” – Michael Dippo
If you accept that statement, the collateral protection conversation changes completely. You’re not just asking, “Is the vehicle covered?” You’re asking:
- Are we catching true insurance lapses fast enough to prevent loss?
- Are we avoiding false positives so members aren’t hit with unnecessary CPI?
- Are we communicating in a way that feels protective, not punitive?
That’s where AI and automation step in. Not as shiny toys, but as tools to clean up the messy reality of insurance tracking, data mismatches, and manual follow-up.
The core problem: tracking insurance on auto collateral is messy
Effective collateral protection starts with accurate, timely insurance tracking. Most credit unions still wrestle with:
- Incomplete or inaccurate insurance data at origination
- Policy changes mid-term (cancellations, carrier switches, coverage drops)
- Slow verification when members provide proof manually
- High staff time spent chasing down declarations pages and answering complaints
The traditional lender-placed model often leads to:
- CPI added late, after a real coverage gap has already existed
- Members shocked by an unexpected CPI charge on their statement
- Collections teams stuck in the middle, trying to manage both the relationship and the risk
The reality? You can’t fix this with more humans and more spreadsheets. You fix it with better data, smarter rules, and AI models that can parse messy, real-world information.
How AI transforms collateral protection for credit unions
AI-enabled collateral protection doesn’t mean turning decisions over to a black box. It means using data and machine learning to reduce noise, surface real risk, and support your staff.
1. Intelligent insurance tracking and verification
AI can dramatically reduce the time and effort to confirm whether a vehicle is properly insured.
Modern systems can:
- Ingest documents automatically – reading declarations pages, ID cards, and emails using OCR and natural language processing
- Validate coverage details – checking that the VIN, lienholder, limits, and effective dates match your requirements
- Detect inconsistencies – flagging mismatches that actually matter, instead of flooding staff with every tiny discrepancy
Instead of a member emailing proof of insurance and waiting days for manual review, AI can clear most submissions in seconds and only route edge cases to staff.
That’s not just operational efficiency. It’s a direct improvement in member satisfaction at a point where emotions are usually high.
2. Better risk scoring on auto loans
Collateral protection traditionally looks at a simple question: Is there coverage or not? AI allows a more nuanced view: How risky is this specific loan right now?
By combining internal and external data, an AI model can score risk based on:
- Member payment history and trends
- Vehicle type, age, and current market value
- Insurance coverage levels and gaps over time
- Local accident and theft statistics
- Loan-to-value and term length
You end up with something much more powerful than a binary flag.
- High-risk, uninsured loan? Immediate outreach, clear communication, and potential CPI.
- Medium-risk, recent lapse? More empathetic messaging, flexible timelines, and proactive support.
- Low-risk, temporary data issue? Ask for clarification before escalating.
Instead of blanket rules, you have a member-centric approach anchored in real risk.
3. Member-centric communication powered by AI
Most member frustration around CPI comes from how the credit union communicates. Letters sound threatening. Timelines feel arbitrary. Explanations are full of jargon.
AI can help here too, without losing the human touch:
- Dynamic messaging: Generate plain-language explanations of what’s happening, why it matters, and what the member can do next.
- Channel optimization: Use behavioral data to choose whether to send an email, app notification, SMS, or mailed letter first.
- Proactive prompts: Surface gentle reminders before a policy lapse turns into an actual force-placed event.
You’re still in control of the policies and tone, but AI helps you scale personalized communication that feels like support, not punishment.
Designing a member-first CPI program: what good looks like
A member-centric collateral protection program is intentional. It aligns policy, technology, and culture.
Here’s what strong programs typically share.
Clear philosophy: protect, don’t penalize
The most effective credit unions are explicit: CPI is a last resort to protect both the cooperative and the member’s asset. They:
- Use insurance tracking and AI to prevent gaps rather than simply billing for them
- Structure CPI so coverage is appropriate, not excessive
- Keep premiums and fees transparent and justifiable
When staff understand this philosophy, conversations with members shift from “You failed to provide insurance” to “We want to make sure your vehicle and your finances are protected.”
Smart thresholds and fair review windows
AI is excellent at signaling when something looks off. Humans are excellent at context. The best design combines both.
Practical practices include:
- Configuring AI rules so that only meaningful discrepancies (like a cancelled policy or dropped comprehensive/collision) trigger action
- Giving members reasonable time to respond before CPI is placed, with multiple outreach attempts
- Allowing retroactive reversals when members prove continuous coverage
This is where partners like SWBC often bring real value: they’ve seen the unintended consequences of poorly tuned programs and can help you avoid them.
Tight integration with lending and collections
Collateral protection can’t live in a silo.
For a truly member-centric process:
- Loan officers need clear visibility into insurance status and CPI history during any interaction
- Collections staff need tools that differentiate “won’t pay” from “didn’t understand what happened”
- Your core, loan origination system, and CPI platform should share data in near real-time
AI models are only as strong as the data they see. When these systems talk to each other, risk scores and recommendations get much more accurate.
Practical steps to modernize collateral protection with AI
If your current program feels reactive or member-hostile, you don’t have to rebuild everything at once. Here’s a pragmatic roadmap I’ve seen work.
Step 1: Get honest about your current experience
Start with the basics:
- How many members had CPI placed in the last 12 months?
- What percentage of those placements were later reversed?
- How many calls and complaints touch insurance tracking or CPI?
- What’s the total loss impact from uninsured collateral?
Those numbers will tell you whether your current setup is mostly protecting the balance sheet, mostly frustrating members, or doing a bit of both.
Step 2: Automate the low-hanging fruit
You don’t need full AI deployment on day one to see value. Focus on:
- Automating document intake with OCR and structured forms
- Setting up basic rules for date checks, VIN matches, and carrier validation
- Standardizing outbound messages for common scenarios
This reduces manual error and frees your team to handle nuanced member situations.
Step 3: Layer in AI for higher accuracy and personalization
Once the foundation is in place, bring in more advanced capabilities through a partner or platform that understands credit unions.
AI-driven enhancements can include:
- Predictive lapse models that flag which loans are most likely to lose coverage
- Risk scores that combine loan, member, and insurance attributes
- Natural language tools that assist in crafting clear, empathetic explanations for staff to use with members
The goal isn’t to replace your risk or member service teams. It’s to give them sharper tools.
Step 4: Revisit policy in light of new capabilities
As your technology improves, your policy can become more member-friendly without increasing risk.
You might:
- Shorten the time between actual lapse and outreach because detection is faster
- Offer more flexible arrangements for high-risk members who engage early
- Adjust CPI pricing and coverage levels based on what your new data reveals
Policy and AI should be in a feedback loop, not operating independently.
Why this matters for the future of member-centric banking
AI in credit unions isn’t just about chatbots and loan decisioning. It’s about cleaning up the unglamorous, high-friction parts of banking that quietly erode trust—like collateral protection.
When you use AI to make collateral protection more accurate, transparent, and fair, several things happen:
- Risk decreases because true gaps in insurance are found faster
- Cost drops because staff spend less time on manual tracking and rework
- Member trust grows because your actions match your message: you’re looking out for members, not looking for fee income
Collateral protection sits right at the intersection of risk management, operations, and member experience. That makes it a perfect proving ground for the kind of AI we focus on in this series: AI that puts members at the center of every decision.
If your auto portfolio, insurance tracking, or CPI complaints have been nagging at you, this is a strong place to start modernizing. The tools exist. The expertise exists—from credit union leaders to partners like SWBC who spend their careers refining these programs. The next move is yours.
What would it look like, one year from now, if your collateral protection program was something members actually described as helpful? That’s a realistic target when AI, policy, and culture are all pulling in the same direction.