Build a Media Kit That Automates Brand Collabs

January is when a lot of UK solopreneurs quietly reset their marketing: new content plans, new offers, and—if you’re smart—new partnership conversations that can bring in leads without buying more ads.

Here’s the thing most one-person businesses miss: influencer marketing isn’t just for brands with big budgets and celebrity talent. If you sell a niche product or service in the UK, micro-creators and community pages can outperform glossy “reach” every day of the week.

The blocker is rarely creativity. It’s operational friction. Chasing stats, re-explaining your audience, hunting down links, rewriting the same pitch… it all adds up. A media kit fixes that—and if you treat it like a marketing automation asset, it becomes your fastest route to repeatable collaborations.

Why a media kit is an automation asset (not a design project)

A media kit is usually described as something creators send to brands. True—but for UK SMEs and solopreneurs, the same concept works in reverse.

A media kit is a single, scannable source of truth for “why partnering with me makes commercial sense.” Whether you’re pitching a podcast swap, a co-hosted webinar, a TikTok creator, a local newsletter, or a partner agency, you’re really selling three things:

• Fit: are your audiences aligned?
• Proof: do you get attention and action?
• Process: will working together be easy?

Automation lives in that third point. The more you reduce back-and-forth, the more partnerships you can run without your week disappearing.

A media kit should answer the questions a partner will ask before they ask them.

In the broader UK Solopreneur Business Growth series, we keep coming back to one theme: organised marketing beats frantic marketing. Your media kit is part of the organised version.

What to include in a “collaboration-ready” media kit

You don’t need a 12-slide deck. Two pages (or one scrolling web page) is plenty. The goal is that someone can understand your value in under a minute.

1) Your partnership positioning (the bit most people get wrong)

Start with a tight “about” section that isn’t a life story. It should read like a positioning statement.

Include:

• Who you help (and where—UK-wide, London, Manchester, Scotland, etc.)
• What you’re known for (category + angle)
• Your content style (educational, reviews, behind-the-scenes, humour, etc.)
• Your collaboration style (fast turnarounds, long-form depth, highly produced video)

If you’re a business (not a creator), don’t be afraid to say what you’re looking for:

• “We partner with UK creators in home organisation and family budgeting.”
• “We co-market with B2B consultants serving UK trades.”

That clarity filters out time-wasters.

2) Metrics that indicate trust (not vanity)

Follower counts are context. Trust signals are what sell.

Include the metrics that match your channel:

• Instagram/TikTok: average views per post, engagement rate, saves/shares, story replies
• LinkedIn: impressions per post, profile views, inbound DMs, newsletter subs
• Email newsletter: list size, average open rate, click rate
• Website: monthly sessions, top pages, conversion rate (even if it’s “lead form starts”)

A practical stance: show 3 numbers per channel, not 12. Make them big and visual.

Update cadence: every 3–6 months at minimum. If your growth is fast (or seasonal), do it monthly.

3) Audience demographics (UK relevance wins deals)

Most UK solopreneurs are trying to sell in the UK. So be direct.

Include:

• Top locations (UK cities/regions if you have them)
• Age ranges (keep it simple)
• Gender split (only if it’s material)
• Audience interests/content preferences (why they follow you)

If your audience is mostly outside the UK, don’t hide it—position it:

• “40% UK, 30% US, 30% EU—ideal for brands shipping internationally.”

4) Proof of performance (mini case studies)

Creators often skip this, but it’s the part that makes you look like a pro.

Add 1–3 short case-study blocks:

• Partner name + objective
• What you delivered (e.g., “2 reels + 6 stories + link in bio for 7 days”)
• Results (reach, clicks, leads, sales—whatever you can legitimately report)
• A one-line testimonial if you have it

If you’re early and don’t have brand results yet, use your own proof:

• “This post generated 37 enquiries in 48 hours.”
• “Average of 22 saves per carousel in the last 30 days.”

Specific beats vague.

5) Content examples that match the collab you want

Choose examples that sell the work you’re trying to get. If you want paid UGC-style videos, don’t lead with your funniest meme.

Best practice:

• 3–6 thumbnails with clickable links (or QR codes on a PDF)
• One example for each common format you sell (video, carousel, story set, newsletter feature)

6) Contact + next steps (don’t send people into DMs)

Make it boring and easy:

• Professional email
• Location/time zone (helpful for UK partners)
• Typical response time (“Replies within 2 working days”)

7) Rates and packages (optional, but time-saving)

Including rates is a strategic choice.

Include rates if:

• you want to reduce negotiation
• you’re juggling lots of inbound enquiries
• you sell standard deliverables

Keep rates off the kit if:

• you do highly bespoke work
• you’re still learning your pricing
• you often bundle with broader services

A compromise I like: include package ranges (e.g., “£350–£650 per short-form video depending on usage rights”). It screens out bad-fit budgets without boxing you in.

Format: PDF vs live page (pick the one that fits automation)

The right format is the one you’ll actually keep updated.

PDF (best for controlled, polished pitching)

Use a PDF if you often pitch via email and want a fixed version. It’s also easiest for agencies to forward internally.

Automation tip: store it in a single folder (Drive/Dropbox) and always send the same link, so you’re not chasing “final_v7_reallyfinal.pdf”.

Google Slides (best for quick editing)

Slides are underrated. They’re fast, flexible, and collaborative.

Automation tip: create a master deck and duplicate it for “high value” pitches so you can tailor the first slide to the brand.

Canva (best for non-designers who still want it to look sharp)

Templates are fine, but don’t copy-paste numbers into a popular layout and call it done. Add your voice and a distinctive style.

Automation tip: build components (metrics block, packages block, case study block) so updates take minutes.

One-page website (best for always up-to-date kits)

If you’re serious about partnerships, a live page is the most “automation friendly” option. You can update once and reuse forever.

Automation tip: add the link to:

• your email signature
• your social bios
• your inbound enquiry autoresponder

How to use your media kit inside a simple automation workflow

A media kit pays off when it’s connected to how you actually work: outreach, scheduling, and follow-up.

Step 1: Build a “collaboration pipeline” (even if it’s just you)

You don’t need a complex CRM. Start with a basic pipeline in whatever you already use (a spreadsheet works).

Track:

• Partner name
• Contact
• Stage (Prospecting → Pitched → Negotiating → Live → Reporting)
• Media kit sent? (Y/N)
• Next follow-up date

This is where most solopreneurs win: they follow up consistently while everyone else forgets.

Step 2: Create 3 reusable pitch templates (and personalise the first 2 lines)

Brands and creators receive hundreds of generic messages. Personalisation doesn’t mean a novel; it means specificity.

Your pitch should include:

• a reason you chose them
• a campaign idea (the hook)
• a clear “what’s in it for you”
• the media kit link

Keep it short. If they’re interested, they’ll ask.

Step 3: Pre-build collaboration packages you can deploy quickly

This is where you start behaving like a business, not a hopeful.

Examples for UK solopreneurs:

• Local lead burst: 1 video + 1 story set + pinned comment CTA
• B2B credibility pack: LinkedIn post + newsletter mention + 30-min co-hosted live
• UGC production: 3 videos delivered for the brand’s ad account (with usage terms)

Packages reduce negotiation time and make your pricing feel deliberate.

Step 4: Schedule and repurpose content like a machine

Partnerships fail when content becomes chaotic. Use a scheduling tool (Buffer is a common choice) to:

• map posts around the campaign window
• avoid overlapping promos
• reuse the best-performing creative in a follow-up post

If you’re the brand hiring creators, scheduling also helps you coordinate multiple collaborators without losing track.

Step 5: Reporting: send a results email within 7 days

Most creators don’t report well. Most SMEs don’t request it. Both lose.

Send a short post-campaign report:

• deliverables completed
• key numbers (reach, views, clicks, leads)
• what you’d improve next time
• a suggestion for the next campaign

This one habit turns one-off collabs into recurring partnerships.

Common questions UK solopreneurs ask about media kits

“Do I need a big following to pitch partnerships?”

No. Partners pay for alignment and action, not follower count. A small, UK-specific audience that trusts you can outperform a larger, broad one.

“What if I don’t have audience demographics?”

Use what you do have: platform insights, newsletter data, website analytics, even a short audience survey. Being honest beats pretending.

“How long should my media kit be?”

One to two pages, or one scrolling page online. If it takes longer than a minute to grasp, it’s too long.

Your next step: build once, automate forever

If you’re serious about growth in 2026, partnerships shouldn’t feel like a lucky break. They should feel like a repeatable process.

Start by creating a media kit that acts like a central marketing asset: clear positioning, trust metrics, UK-relevant demographics, and proof. Then connect it to a simple outreach and follow-up workflow.

The interesting question isn’t “Can I get a collab?” It’s this: What would happen to your pipeline if you could run two partnerships a month without adding hours to your week?